Now that the morning cobwebs are banished I'm enjoying 57F sunshine here in old England. Gorgeous. I've done what I can to get the media to cover the Big Match tomorrow. But tomorrow is Easter.
What brainiac at the BBL decided to have the last game of the season on Easter? You can guarantee the least possible media exposure for a minority sport by scheduling the Big Game on Easter Sunday.
Basketball is a 'minority sport' in the UK; that's what it's called. It has nothing to do with the racial or ethnic compositions of the people who play the game, but everything to do with the percentage of the population that is interested in it. Or at least this is what the newspapers call basketball.
What isn't a minority sport in this country? Over the past 10 years sport coverage has exploded in this country's newspaper columns, but it's 75% soccer/football 10% cricket and 10% rugby and the rest of everything in a bun fight for the scraps.
The NBA gets more column inches than the BBL (British Basketball League).
It is the way it is and I don't spend much time complaining about; the way I see it, I can only improve the situation by getting any ink at all--it's more than what we've been getting, right? Yet putting our Grand Finale on the second biggest holiday of the season is bonkers. And make no mistake, in a country where Good Friday and Easter Monday are national holidays, you are talking about a 4 day weekend.
Let's hope next season the last game of the season is NOT on Easter Sunday.
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1 comment:
the only way british ball will get more ink is if it becomes more competitive in the european tournaments.
once it starts beating teams like france or turkey, then coverage for BBL will increase.
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